Showcase

Anthony Robbins Europe

URL : http://www.tonyrobbinseurope.com
Launched : February 2006
Technology: CMS - Driven Website
Industry: Event Organising

 Medwestern Lifestyle Events is Europe’s largest Seminar & Events organisation.  Medwestern hold their events in London, UK and are the official exclusive promoter of Anthony Robbins Live events for Europe, Middle East and Africa.

With over 18,000 delegates attending Medwestern events every year, the company took it upon itself to reach the delegates via the web.  Such was the demand for instant information accessible easily to the delegates, Medwestern wanted to reach these delegates with an easy to use website, that would keep in line the company’s corporate image, as well as accommodating the many needs of the event participants.

Once the plan was put into place to create a powerful site, Medwestern went on a global search for a company that would suit its every need.

What were those needs?  The main attributes that Medwestern were looking for in a Web Development & Consulting company were;

• Efficient
• Creative
• Business-to-Client partnership
• Ability to meet deadlines
• Professional
• Friendly support whenever called upon

The worldwide search for a top Web Development & Consulting firm yielded a vast interest from Web Development organizations that were highly interested in taking on the Medwestern contract. 

After careful consideration, Dynamic Works won the contract. 

What was needed to boost the branding of Medwestern on the web?

A cool look that typified the very core of Medwestern, an information service that enabled the online user to gain relevant information on the events being held, easily accessible via the world’s leading search engines, and finally, the ability to entice new clientele into the Medwestern family.

The biggest challenge of all was to have the website live and ready to be launched on 1st February 2006.  Our first ever meeting with Medwestern took place on 22nd December 2005.

Branding the Medwestern Site

As the Medwestern brand embodies a powerful life changing image, the site had to also house this as its main fingerprint on its users. 

Medwestern asked the Dynamic Works Creative Team to literally ‘go wild’ on the design.  And ‘go wild’ we did. 

The Creative Team at Dynamic Works looked at the events held by Medwestern and then visually drafted the colourisation and concept on the design of the site. 

Such was the fascination of the Medwestern Marketing Department upon seeing the design, that Dynamic Works were also put in charge of creating the new Medwestern Lifestyle Events logo!

Since the site has been launched, Medwestern have been inundated with positive feedback on the design of the website.  We pride ourselves on our Creative finesse, and the Medwestern image just about sums up what we believe in – A simple, but effective image that captures the eye and mind.

Readily Available Information

Medwestern Lifestyle Events site needed to be easy to use and understandable to everyone.  A lot of information was needed, but Medwestern wanted to cut down the amount so that the user wasn’t put off.

Working out the correct concept on how to place the information was a challenge, but a challenge we thrived on. 

The challenge wasn’t to just place the information in areas of the site that would assist the user, but to also make Medwestern’s life easy.  What do we mean by this?  As a fair amount of info is needed, we didn’t want to burden Medwestern in having to spend much of their time adding it to the site.  Our easy to use, but extremely powerful Content Management System, Easyconsole, provided all the right answers.

By using Easyconsole, Medwestern can easily update the site in real-time, without having any web or programming experience.

Optimization of the Medwestern Website

One of Medwestern’s prerequisites was that the website should be available and accessible on the worlds top search engines. 

This was a challenge as Medwestern had no previous site for the search engines to reference.  An across the board optimization was required.

Here at Dynamic Works, we pride ourselves on our ability to see the light at the end of the darkest of tunnels.  Optimizing and getting ready a site that had no web influence put us in one of the darkest tunnels in our history.

Every page on the site was carefully optimized and researched for the global search engines to pick up.

Optimization is a must in today’s web market.  By Medwestern allowing us to optimize their site, we expect them to reap 400% the amount of new leads that they would have had without optimization.

Enticing New Users & Delegates

So far, we had a site that looked amazing, had the relevant information for its current delegates readily available, and was optimized for search engine recognition.  But what about enticing new delegates to the events?

The Dynamic Works Think-Tank was put hard to work!  We had to create a way of making users want to take part in the ‘Anthony Robbins Experience’ Medwestern were offering.

To do this, we created the following;

• Call-Back Functionality
• Testimonials Section
• Special Offers Section

The Call-Back Function enables the user to leave their details on the Medwestern site, thus enabling those details to be stored on a database, allowing the Medwestern Sales Team to contact the users.

This has already reaped massive rewards!  By keeping things simple, we have created a function that has already paid for the website ten-fold!

The Testimonials Section was put into place for delegates who have been to the Medwestern events.  By the users leaving their testimonials, new users reflect on the amazing experiences of the delegates who have been to Medwestern’s events.  This in effect, has made many new users, who have never been to a Medwestern event, click the Call-Back function and leave their details.

The Special Offers section of the site allows new users, and users of old, to view the various special offers Medwestern has at its disposal.  One of the many offers Medwestern had put forward was the Free Book, Notes from a Friend, which allows users to order a free book about the powerful teachings of Anthony Robbins.  Many have read the book and are now booked onto the next Medwestern event!

The entire site has so much more to offer than what has been highlighted in the above study.  We cannot incorporate it all as this study would go on for many more pages!

What we can add though, is that all of this, the Medwestern Lifestyle Events website, was made possible by the influential team members that make up Dynamic Works. 

Understanding our client’s needs are what have enabled us to act quickly and precisely, ensuring the needs of our clients are met first class.

The Easyconsole content management system has made the entire site possible.  It was made the administration work near non-existent for the site Project Manager at Medwestern.

Please take a minute to read the testimonial sent to us by Medwestern.

Client Testimonial

Medwestern Lifestyle Events realized the need to create an image of ourselves on the World Wide Web. After our stringent search for a top Web Development company, our search lead us to the door of Dynamic Works.

After our first consultation with the Dynamic Works Team, we soon realized that they had the burning desire we have at Medwestern, to see any job, no matter how large, through.

The Medwestern Directors gave Dynamic Works a near impossible task of completing the site in one month. And that was with the Christmas & New Year Festive period of 2005 in the way!

Dynamic Works achieved the site, and in perfect order. The lead generation it is manifesting is second to none! Our delegates are happy that the information is easily available, and the corporate image of the site has reflected our branding perfectly.

The content management system, Easyconsole has enabled our job to be virtually non-existent. It handles better than any other content management system I have ever worked on, and trust us; we have worked on a fair share.

We would like to take this opportunity in thanking the entire Dynamic Works team for the constant effort they have, and continue to put into our site.

J Marsh
Site Project Manager / Medwestern Web Administrator
Medwestern Lifestyle Events Ltd.